Key Takeaways:

• BeautyPro plans to introduce the foundation label to a new generation of customers through a redesigned website.
• The acquisition adds an established complexion range to its existing skincare portfolio.
• Ibs Ansari to lead a family-founded business.

The deal marks BeautyPro's third acquisition in under two years.

WHO: Supercover is a UK-based makeup foundation brand founded in 1997 by Zaf and Najma Ansari, the parents of BeautyPro co-creator Ibs Ansari. The range offers 42 shades across 10 undertones, and has a strong following among makeup artists and South Asian consumers.

Founded in 2010, BeautyPro disrupted the professional beauty industry with a unique portable hot towel steamer to create a compact solution for mobile therapists and salons. The company built on the success with the launch of sheet masks in 2011, expanding the range in 2014 to include more SKUs and a barber-focused range.

WHY: The acquisition brings Supercover's family heritage into BeautyPro's growing portfolio.

DETAILS:

• BeautyPro acquired Supercover for an undisclosed sum.
• The deal marks BeautyPro's third acquisition in under two years and expands its portfolio into complexion makeup.
• BeautyPro acquired Skin Sapiens in 2025.
• Under its new ownership, Ibs Ansari will run the business his parents started in the 1990s.